SDSU College ofAgriculture, Food
and Environmental
Science Marketing and Communication
Student Employee
As a student employee, I write news releases for the university website and “Growing South Dakota” magazine publication while capturing and editing photographs at research farms and campus events. I have experience creating promotional material in Adobe InDesign software, organizing weekly calendars for the college, and managing multiple social media pages.
As the designer for the college’s social media platforms, I focus on informing and engaging multiple audiences to follow the missions of the college.
Feb. 2022 - Present
Captured By Kristen
Photography | Owner
Jul. 2024 - Present
Manage client relationships through detail-oriented organization while capturing, editing and sharing special photographs.
Capture seniors, families, lifestyle and branded photos for clients.
Our Perspective
Contract Work
Sept. 2023 - Present
Design livestock booklets, covering a variety of projects and areas across the Midwest. Promote farmer's and rancher's operations through marketing efforts.
Cattle Business Weekly
Freelance Writer
Creatively curate agricultural-related stories while working closely with my editor promptly.
Jan. 2024 - Present
Foundation
Livestock Services
Social Media Assistant
Feb. 2024 - July 2024
Assist with planning, developing and implementing comprehensive social media strategies to increase brand visibility and drive engagement.
Create, curate and manage all published content across social media platforms.
Monitor, analyze and report on social media metrics, including audience insights, reach, engagement and effectiveness of campaigns.
South Dakota Cattlemen’s Association Communications & Influencer Intern
Dec. 2022 - Dec. 2023
Attended the South Dakota Cattlemen’s Association and Trade Show and Convention where I arranged interviews and worked with media outlets on the broadcasting and advertising of the convention.
Creatively work and generate articles and work on content creation for their social media platforms and monthly publication.
Northern International Livestock Exposition
Media Relations Intern
Aug. 2023 - Dec. 2023
Populated posts and generated social media correspondence for Pre-NILE and Post-NILE.
Created press releases daily with the results of all competitive events and activities.
Assisted in all marketing efforts including photographing NILE events and working with local news, radio and print outlets.
National Western Stock Show
Strategic Partnership Intern
Nov. 2023 - Jan. 2024
Assist in the execution of client contractual elements including print, digital media, social media, trade show, education and on-site signage.
Establish strong client relationships with over 100 sponsor and agency companies at all levels.
Assist with Partner Promotions, hospitality packages and media components.
Balance4ward Marketing Intern
May 2023 - Aug. 2023
Planned and executed large-scale events, including our cattle feeder summit, company golf outing and educational events.
Designed marketing activities to increase engagement and awareness for the industry.
Expressed my passion for the cattle industry by capturing the farmer and rancher stories through photography, videography and writing.
Collegian Ag-Beat Reporter, South Dakota State University Campus Newspaper
Aug. 2021 - Feb. 2022
Focused on writing feature stories, press releases, and newsletters about current and future happenings on campus.
Conducted interviews and collaborate with a variety of people in the community and across campus for content creation.
Farmhand, Smith Family Farms
May 2017 - Present
During my time on the family farm I assisted in chores, sorting cattle, harvest and other help around the farm.
I learned the value of hard work and teamwork to get the job done on the farm. It strengthened both my knowledge and appreciation for the agriculture industry.